Found this interesting article about the media and environmental issues;
From
http://www.onthemedia.org/episodes/2...8/chapter.html
The Daily Planet: Why the Media Stumble Over the Environment
By Andrew C. Revkin
Chapter from "A Field Guide for Science Writers," second edition
National Association of Science Writers (
www.nasw.org)
Edited by Deborah Blum, Mary Knudson and Robin Marantz Henig
Oxford Univ. Press, 2005
The Tyranny of Balance
As a kind of crutch and shorthand, journalism has long relied on the age-old method of finding a yeah-sayer and nay-sayer to frame any issue, from abortion to zoning. It is a quick easy way for reporters to show they have no bias. But it is also an easy way, when dealing with a complicated environmental issue, to perpetuate confusion in readers' minds and simply turn them off to the idea that media serve a valuable purpose.
When this form is overused, it also inevitably tends to highlight the opinions of people at the edges of a debate instead of in the much grayer middle ground, where consensus most likely lies. I can't remember where I first heard this, but the following maxim perfectly illustrates both the convenience of this technique and its weakness: “For every Ph.D. there is an equal and opposite Ph.D.”
One solution, which is not an easy one, is to try to cultivate scientists in various realms—toxicology, climatology, and whatever else might be on your beat—whose expertise and lack of investment in a particular bias are established in your own mind. They should be your go-to voices, operating as your personal guides more than as sources to quote in a story.
Another is what I call “truth in labeling.” Make sure you know the motivation of the people you interview. If a scientist, besides having a PhD, is a senior fellow at the Marshall Institute (an industry-funded think tank opposed to many environmental regulations) or Environmental Defense (an advocacy group), then it is the journalist's responsibility to say so.
In a recent piece on climate politics, this is how I described Pat Michaels, a longtime skeptic on global warming who is supported in part by conservative or industry-backed groups:
''Climate science is at its absolutely most political,'' said Dr. Patrick J. Michaels, a climatologist at the University of Virginia who, through an affiliation with the Cato Institute, a libertarian group in Washington , has criticized statements that global warming poses big dangers.
Such a voice can have a legitimate place in a story focused on policy questions, but is perhaps best avoided in a story where the only questions are about science. The same would go for a biologist working for the World Wildlife Fund.